In case you were wondering about Diversified’s design, project management, warranty support, education, or market-tailored product partnerships, here are some frequently asked questions to clear things up.
Diversified is a Mid-Atlantic lighting manufacturers’ representative agency founded in 1963 and headquartered in suburban Philadelphia. Our territory now covers Eastern Pennsylvania, Delaware, all of New Jersey (High Point to Cape May Point), and select regions of New York State including the greater NYC metro, Long Island, Westchester, Rockland, and Putnam Counties.
Diversified is an employee-owned (ESOP) organization that delivers value-added services with a team of more than 130 professionals and representation of over 200 lighting, technology, and control product lines.
Key milestones include the agency’s founding in 1963, modernization and growth through the 1980s, transition to employee ownership, strategic acquisitions that strengthened design and controls expertise, creation of a resource center/showroom in Center City Philadelphia, and successful territory expansion into North Jersey and Metro New York.
Although the agency is the Mid-Atlantic market leader, we maintain six local offices throughout our territory to provide unequaled, on-the-ground service and close collaboration with customers, contractors, and specifiers.
Diversified provides full-spectrum project support: design assistance (fixture selection, technical specifications, photometrics, energy management, architectural/theatrical controls, samples/mock-ups, budgeting), precise quotations, and end-to-end project management.
Yes. Diversified has significantly expanded its controls and technology capabilities—building a dedicated controls team and technical services to support connected lighting, IoT applications, and advanced controls solutions.
Our Quotations Department produces complete, market-aware pricing while Project Managers act as primary customer and factory liaisons, delivering submittal drawings, full bills of materials, scheduling and expediting, and technical/installation guidance through project completion.
Absolutely. Through strategic acquisitions and targeted expertise (including boutique design practices), Diversified offers high-end decorative and custom lighting solutions alongside specification-grade products to meet designer and specifier needs.
Diversified assigns knowledgeable Project Managers who coordinate from order inception through completion—providing detailed submittals, BOMs, scheduling, factory coordination, and on-site support to ensure quality and timeliness.
We act as a long-term partner and factory liaison to support warranty resolution and ongoing customer satisfaction, reinforcing our commitment to relationships that extend well beyond project closeout.
Diversified provides hands-on evaluation tools—product samples, mock-ups, in-office demonstrations, and a Center City showroom resource center—to let teams experience lighting and controls in a real-world setting prior to installation.
We offer continuing education seminars, in-office product demonstrations, participation at trade shows and technical conferences, and factory visits to help design teams and contractors stay current on products and technology.
Diversified serves a broad set of markets including medical, healthcare & laboratories, education, commercial interiors, health & wellness, outdoor lighting, disinfection solutions, signature architectural elements, IoT & connected lighting, and theatrical/architainment.
With deep specification-market expertise, dedicated design assistance, photometric modeling, and a collaborative resource center, Diversified helps designers specify and validate solutions that meet both aesthetic and performance goals.
Representing over 200 leading lighting, technology, and control product lines, Diversified leverages strong manufacturer relationships and local technical expertise to match products to project performance, lifecycle needs, and warranty support.
Diversified has grown through targeted acquisitions and strategic investments—adding boutique design expertise, controls specialists, and local agencies (e.g., North Jersey and Metro New York additions)—to broaden technical depth and improve market coverage.