New Jersey

An agency designed to serve

Diversified sets the industry standard in lighting and lighting control solutions.

In an ever-evolving industry, we have a diverse team to educate, train, and assist our clients.
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Welcome to Diversified

Diversified sets the industry standard in lighting and lighting control solutions.

Hanging Lights

Custom Designs

Diversified has the expertise & know-how to ensure your project is a success!

Stage Lights

Integrated Solutions

Diversified delivers unparalleled solutions for performance and theatrical projects.

our team

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Serving Eastern PA, Delaware, New Jersey, & Metro NYC

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New York City

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NYC team page

Latest News


Diversified Group Announces Important Additions to New York Line Card!

New York, NY: Diversified Group is excited to announce three new lines for Metro New York, effective immediately:

  • Apogee Lighting – Infrastructure & Transit Markets
  • Emergi-Lite – Rugged Emergency Lighting, Battery, and Inverter Solutions
  • EWO – High Quality solutions for Public Spaces, Infrastructure and Landscape

Diversified Group has represented Apogee and Emergi-Lite in their other two markets, and now adds EWO for all three markets.

In addition, Continental Electric Sales, the previous representative for Emergi-Lite, will join Diversified as a sub-representative for Emergi-Lite and other select lines, allowing them to continue serving their well-established customer base with high quality solutions.

Diversified is a premier manufacturer representative for lighting and control solutions serving end users and the design & construction community in Eastern Pennsylvania, Delaware, New Jersey, and most recently Metro New York City.  Following our entry into the NY market last summer, we have added over a dozen lines with more expansion planned for 2023.  Please follow Diversified Group on LinkedIn and track our continued growth on our website at www.diversified-group.com.

CONTACTS:For info on DIV NY, contact Michael Buchwald at [email protected] and for manufacturers interested in representation in all three territories, contact Lance Hollner at [email protected].


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our services

After more than 50 years in business, one thing is clear, we know lighting and we know the lighting industry like no others. Diversified, an employee-owned company with more than 130 people, is a lighting manufacturers’ representative agency that brings lighting products, technology, and experienced know how to every building project – from inception to completion.