Diversified

Current™ New Brand Identity

by Current

Always On

Current™ (formerly GE Current, a Daintree Company) has unveiled a new brand identity following the historic acquisition of Hubbell’s Commercial & Industrial (C&I) Lighting business. The enterprise brand—to be formally introduced at LightFair 2022—unites the companies under a single identity with one purpose: To deliver the innovation customers require, with solutions that create inspiring, efficient and safe environments.